We run the community, build the software that measures it, and connect it to your store. Attention becomes fans you can name, understand, and activate.
The data gap
Every drop, launch and announcement creates a spike. You can see something happened. The harder question is what it means, and whether you can act while it still matters.
Community is where that answer lives. Not another channel to manage, but a system that holds the relationship between beats and tells you what to do next.
Community management
You get a team, not a tool with a support inbox. A dedicated lead who has run communities like yours for a decade, knows your audience by name, and hands you a monthly read on what worked.
How the work is structured
Collect data on where sentiment is moving, and which behaviours show interest, loyalty, or friction.
Create access, recognition, and rewards that make the relationship bigger than a transaction.
Activate the right audiences around drops, launches, sign-ups, and commerce moments.
What works informs what your team does next
A Discord app and dashboard that make a server measurable. Seventeen modules, switched on or off per server, doing the work most communities glue together from six or seven bots.
Everything is configured in the browser. No slash commands to memorise.
Your community never sees someone else's bot. The app carries your name, avatar and artwork, and for a full white label we build a dedicated Discord app and run it for you. Nothing to set up or maintain.
Four dashboards instead of a member count. Hourly health scoring catches a raid as it happens. A word cloud weighted to your server shows what people actually talk about.
A real support desk inside Discord. Members open a private thread from a panel you design, staff work it with a live status embed, and every conversation stays searchable.
The retention engine. Eighteen tracked activities feed a fifty-tier ladder from Bronze I to Diamond X, with timed passes on top and role rewards granted the moment a tier unlocks.
Run the server from the browser and never open Discord's settings. Live contrast checking against Discord's real background keeps your role colours readable.
A written monthly report, generated for you. Growth and join sources, retention against the month's cohort, and how many new members sent a message, left a reaction or joined voice.
Five content scanners with an escalation ladder you set, so a first offence and a fourth are not treated alike. Mod applications score applicants on consistency, which one burst of messages cannot game.
Something to do on a quiet Tuesday. AI writes the trivia rounds, so there is no question bank to maintain, and peer kudos give members a way to thank each other that feeds into XP.
The moment someone joins becomes a funnel. New members answer your questions before they can see the community, and the answers sync to your CRM. Anonymous joins become contactable fans.
A one-click health check that reads like a consultant's report. Thirty-five rules across security, hygiene, configuration and accessibility, each with why it matters and what to fix.
A visual composer for the announcements a fan community lives on. Live preview renders real Discord markdown and your actual posting identity. What you see is what fans see.
The server fills up the moment you post or go live. YouTube and Twitch push to us directly instead of us polling, so there is no delay.
Twelve of seventeen shown. The rest cover referrals, member kudos, message export, community flagging and server utilities.
For teams who want to run their own community, but not run it blind.
The Shopify toolset
Connect your Shopify store to your Discord once. After that it runs itself.
How the loop closes
Data only moves in the safe direction. Discord receives role assignments and nothing else. No product, order or customer information ever appears in your server.
Ties a fan's Discord identity to their customer record, permanently. A three-year customer is never treated as new.
Set a threshold once and the role is granted forever after. Five triggers: lifetime spend, order count, largest order, server boosting, and days in the community. Rewards for showing up, not only spending.
You build the discount in Shopify's own editor, so you keep native stacking, collection scoping and usage limits instead of a worse copy of them.
What the integration is earning you. Revenue from linked members net of refunds, lifetime value, average order, and a link rate per role so you can see which push converted.
Four self-maintaining segments to build email flows on: first purchase, lapsed at ninety days, anniversary, and at-risk. At-risk is someone who earned a reward and then stopped. A warm lead, not a cold one.
A tier earned by an order that was returned is not earned. The role comes off on its own. Roles you assigned by hand are never touched.
Free 14-day trial. Cancel any time from your Shopify admin.
Proof over promises
Three engagements across games, music, and live service, with the numbers the clients saw.
Electronic Arts
We audited The Sims Discord for engagement, lapsed-player behaviour and content preference, then rebuilt the strategy around winning lapsed members back and giving superfans more to do. Our research team tracked 50K+ players beyond Discord, connecting community dynamics to gameplay, retention and winback.
Undisclosed AAA publisher
Ahead of a major title drop we built a multi-IP server from scratch, backed by our own player data. It hit 120K members in the first 12 hours and is still core to their audience strategy. A follow-up campaign paid players in-game currency to link their game account to Discord, giving the developer behavioural data across both.
Interscope Records
We built a Discord integration that sold limited edition vinyl to verified community members at the real price, while the public store listed it at $5,001,000. It turned casual listeners into a fanbase, earned press coverage, and sold out in nineteen minutes.
Getting started
You do not have to solve the whole system on day one. Start where your audience is already showing energy but you have no clear way to understand it, keep it, or act on it.
What your community is already showing you across engagement, sentiment, content preference and lapsed behaviour. You get a written read and a plan, whether or not you work with us after.
Build around one platform, one beat, or one audience opportunity. Prove the model against real numbers before committing.
Scale strategy, operations, insight and activation across every place earning a role in the relationship.
Not sure which one? Send us the server and we will tell you where we would start.
Book a community auditThe first step
Send us your server. We will come back with what we see, what it is worth, and where we would start.